From Humble Beginnings
Our story is rooted in experience, strengthened by collaboration, and driven by a shared belief in what Asian craftsmanship can achieve on the global stage.
My journey in the textile industry began over three decades ago. Over the years, I had the privilege of working closely with international brands, immersing myself in every dimension of the craft—from fabric innovation to precision fit, from sourcing to final finish. Those years were not just about business; they were about understanding excellence at its core.
Along this journey, I have been fortunate to have my wife, Nasrin Karim, by my side—not only as my life partner, but also as a trusted advisor and my Co. Founder. Her insight, steadfast encouragement, and commitment to our long-term vision have played an important role in shaping the foundation and governance of our growing organization.
In 2012, during a professional visit to the Nordic region, a moment occurred that would quietly shape the future of our journey. At a showroom in Kolding, Denmark, I met Holger Heldbo. What began as a professional introduction turned into something far more meaningful. Over that weekend, he graciously showed me his town and invited me to experience a local evening festivity. It was there that a genuine friendship was born—one built not only on shared industry knowledge, but on mutual respect and cultural exchange.
In the years that followed, our meetings in Denmark became frequent. Friendship deepened, trust strengthened, and our professional collaboration flourished across multiple global brands.
In 2016, Holger introduced me to his close friend John Rasmussen and his wife, Mariann Lassen, during another business trip. That introduction expanded our circle—and our vision. What began as professional alignment soon evolved into brotherhood. Together, we bridged Asia and Europe through trust, shared values, and decades of collective expertise.
MD Tobarok Hossain Tipu
Founder
Nasrin Karim
Co-Founder
Holger Heldbo
Board Member
John Rasmussen
Board Member
Yet one question consistently guided us:
Why shouldn't globally respected brands originate from Asia — especially Bangladesh?
Bangladesh stands among the world's largest apparel producers, yet few international brands proudly call it home. We believed that needed to change. That belief became our purpose.
In 2018, I founded Avasaa in Bangladesh—a comfort-focused brand born in Asia, created to fill a space long overlooked. Throughout this journey, Nasrin played an active role in supporting the strategic direction of the business, helping ensure that our vision remained focused on building enduring brands rather than simply growing a company.
During the global uncertainty of 2020, Holger and John formally joined forces with me, transforming our shared vision into a broader international platform. As our organization expanded, Nasrin became an integral part of our leadership as a Board Member, contributing to the governance and long-term development of the business.
In 2021, we established Pure North in the European Union—our activewear collection designed for performance with refined Nordic sensibility.
Alongside it, we launched Vidjar, our Classic Collection in the Nordic region—embodying timeless structure and understated sophistication.
Most recently, in 2024, we introduced Mingle, an ethnic wear brand that gracefully blends heritage with contemporary expression.
Today, Avasaa, Vidjar, Pure North, and Mingle stand united under one umbrella—MINGLE in Style—representing a collective philosophy: comfort, craftsmanship, and global confidence rooted in Bangladeshi excellence.
This journey has been built with patience, resilience, and unwavering belief. But in many ways, it is only the beginning. With a dedicated team of industry experts who continue to support global brands every day, we remain committed to delivering quality, precision fit, and comfort that travels confidently across borders. What we are building is more than a portfolio of brands. It is a platform — proving that global luxury can proudly begin in Bangladesh.
Our Mission
At Mingle, we are revolutionizing e-commerce by creating meaningful connections between buyers and sellers through an intuitive, joyful shopping experience that celebrates individuality and community.
Curated Selection
We handpick products that meet our high standards for quality, sustainability, and design.
Sustainable Future
Committed to eco-friendly practices and supporting ethical brands that care about our planet.
Customer Joy
Your happiness is our priority. We go above and beyond to create delightful shopping experiences.